Crowdsourcing analytics: How to find the wisdom in the crowd

Image: iStock/oatawa The din of the crowd can be confusing and even deafening. This holds true in public places, and it is equally true of big data coming from many and variegated sources. Yet, if marketers correctly perceive the messages that the crowd is conveying, it can make the difference in whether a product launch or promotion succeeds or fails. How do you crowdsource analytics? “What you want to find is the wisdom of the crowd,” said Matt Bencke, founder and CEO of Spare5, which provides intelligent crowdsourcing software. “To get this wisdom, you need to find the right people in the crowd to listen to.” More about Big Data Just who those “right people” are depends upon the business problem to be solved. In everyday life, most of us…


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