Creating a brain-friendly workplace – stop dealing with people as rational human beings

SUMMARY: Thomson Reuters is among organizations turning to neuroscience to help staff work better, learn better and feel better. We humans are not always logical. It’s something that ironically both Star Trek’s Dr Spock and Dr Spock the child-care specialist would probably agree upon. So it’s high time, according to Dr Itiel Dror, a consultant in cognitive neuroscience and a senior researcher at University College London, that we “stop dealing with people as if they are rational beings”. Understanding the processes behind the way we react and behave the way we do is no longer just the province of psychologists. Increasingly, it’s the remit of neuroscience to try and establish what is happening in our brains. Neuroscience is the scientific study of the nervous system. In other words, it’s brain…


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