Counterfeit-spotting truth machine launches out of Dumbo

When you’re buying something expensive, you want it, first and foremost, to be real.“Trust is really the problem we’re solving,” Vidyuth Srinivasan said. He’s the cofounder and CEO of Entrupy, a Dumbo company attempting to rid the world of fugazis using the power of machine learning. After three years of testing, the company launched its product publicly this week. Entrupy cofounder Vidyuth Srinivasan. (Courtesy image) Entrupy created essentially a handheld smart microscope which scans the material of designer bags down to a structural level. The scanner then connects via an app to Entrupy’s enormous database of bag scans, and determines if the scan is a fit. “Counterfeiting is an unsexy theme where every single supply chain in every high-value industry goes through this problem, beyond manufacturing and retailing, but even reselling,” Srinivasan…


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