Could this Chicago startup make Target search results better?

A search for “gym headphones” on Target’s website yields 13 pages of results, but not one of the products are headphones. Technology from Chicago-based startup AddStructure could change that, using machine learning and language processing to make online searches more efficient. The technology caught Target officials’ attention. Now AddStructure is one of 10 startups accepted into Techstars Retail. It’s national accelerator Techstars’ first retail-focused program, held in collaboration with Target. Startups move to Minneapolis for the summer to participate in the accelerator based at Target’s headquarters, said Ryan Broshar, managing director of Techstars Retail. It starts Monday. About 150 mentors, including Target executives and other retail entrepreneurs, will advise the startups throughout the three-month program. The “goal of this is to learn,” Broshar said. “It’s no secret Target needs a little bit more…


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