Could artificial intelligence revolutionise entertainment?

Last week, recently released sci-fi movie Morgan unveiled a new trailer. But there was a twist: the trailer was created by an Artificial Intelligence. Producers enlisted the help of IBM’s Watson – an advanced data processing AI – to come up with the clip. You can watch it here: How did this work? Watson poured over hundreds of sample trailers, analysed them all, and used machine learning to come up with an idea of how the perfect trailer should look and sound. Watson was allegedly able to determine what makes a moment eerie, how the music and actors’ tone of voice changed the mood, and how technical aspects came together to make a complete trailer. It was then fed the full film, from which it chose scenes for…


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