Cornell To Launch Big Data-Focused MBA Program Featuring Twitter, Yahoo, Amazon

Cornell University’s Johnson School of Management is developing a digital technology program for MBA and computer science students with help from companies including Twitter, Yahoo and Amazon, BusinessBecause has learnt. The final list of firms supporting the course is still being finalized but potential project sponsors include Silicon Valley’s Salesforce, LinkedIn, and EY. The Digital Technology Immersion program sits at the intersection of business, information science and technology. Cornell MBAs will learn how digital fundamentally impacts businesses. Companies have cried out for more management programs focused on digital tech. Deloitte UK’s CEO last week called on b-schools to place tech more prominently in the curriculum, as boards face a cocktail of threats, from cyber security to digital disruption.   Cornell’s digital tech course has been developed in response to strong…


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