Conversica to Showcase Best Practices for Alignment of Sales and Marketing at Dreamforce

FOSTER CITY, Calif., Sept. 10, 2015 (GLOBE NEWSWIRE) — Conversica, the leading provider of lead engagement software for marketing, inside sales and sales, announced today they will be highlighting the value of aligning sales and marketing and driving more qualified leads with artificial intelligence at Dreamforce 2015, September 15-18, in San Francisco. The company will be presenting a thought-provoking session entitled, “SMARKETING: The New Sales-Marketing Alignment Driven by Artificial Intelligence” at the Dreamforce Partner Theater on September 17th at 9:30AM. The presentation offers best practices to get past the traditional finger pointing over lead quality, to close the gap between sales and marketing teams, to increase sales efficiency and to drive more qualified leads.”Marc Benioff stated that we are in an AI ‘Spring’ and would see more artificial intelligence applied…


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