Conversations: The New User Interface For Brands

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rik van der Kooi, corporate vice president, Microsoft Search Advertising. We are entering a new era of digital transformation, one that will profoundly change how we interact with technology. People are more connected than ever before – and the deepening relationship between humans and machines is creating a new wealth of data. Thanks to the magic of machine learning, this smarter, more intuitive data is fueling intelligence that is creating new opportunities for marketers. At the heart of this change is the understanding of natural language, providing new insight into consumer intent. As our relationship with technology evolves so do our expectations; we are no…


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