Confused.com CIO proves business value of analytics and machine learning with Microsoft Azure

C-Level briefing: Rex Johnson explains how the price comparison site is using cloud to bring self-service analytics into the business. In 2014 Confused.com migrated all of its systems to the Microsoft Azure platform, and now that it is satisfied with the move, it’s looking at what’s next on the technology horizon, particularly provisioning big data for business use. Whatever the next big step it takes it needs to benefit the business and enable agility. It is those two key factors that Rex Johnson, CIO, IT Director, Confused.com says are the most important in making IT an enabler of the business to push it forward. As one of the major price comparison sites in the UK, Confused.com regularly gets up to 50,000 hits on its site a day and relies upon…


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