Compassion, Artificial Intelligence And The Uncanny Valley

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. Although artificial intelligence (AI) can help advertisers be more compassionate, it isn’t without potential pitfalls. I have previously argued that compassion is about understanding people, their situations and needs, and then taking action to alleviate those needs. Advertisers can now use contextual data to compile a much more detailed picture of each individual who sees the ads – and the context in which they are seeing them. The more sophisticated ads are using contextual details such as location, time and weather to predict an individual’s needs and offer a solution. While it’s not possible…


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