Companies turn to CPQ and CRM to drive big deals for sales teams

Businesses today deal with a challenging global macroeconomic environment. The marketplace is rocked with constant change from digital businesses disrupting traditional models, and extraordinary supply and demand volatility. Big data silos have yielded little. Deals are hard-won, and sales teams guard their customer relationships even more closely. Competition is fierce, negotiations are difficult, and executive growth expectations continue to rise. When sales teams in the past were told their companies were going to enforce pricing rules and discounting guidance, they would tune out at the word ‘enforce’. Today a new era of technology advances shortcuts everything we do, and the tide is turning. High-performing sales teams are using applications combining data science-driven prescriptive analytics, intelligence and automation that helps them sell more effectively with less friction, especially starting with the…


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