Companies Large, Small Exploring Cognitive Technology in Latest Apps

IBM, Microsoft and Apple are among the companies large and small that are working to build cognitive computing capabilities into the latest applications. When IBM launched its Watson cognitive computing project over a decade ago, it started as an effort deep in IBM’s research labs to produce a system that could learn and think like humans.Since then, Watson proved its mettle by winning the TV game show Jeopardy in 2011 and spurring interest in cognitive technology across the industry.IBM is not alone ushering in what Big Blue’s CEO Ginni Rometty has dubbed the “cognitive era.” Several other companies have prominent cognitive technology offerings or projects in the works, including Amazon, Apple, Facebook, Google, HPE, Microsoft and SAS, among others.Driving this new era are data—particularly unstructured data—and cognitive systems that can…


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