Community Choice Winner Blog: Machine Learning in Big Data

Machine Learning in Big Data – Look Forward or Be Left BehindBill Porto, Senior Engineering Analyst, RedPoint Global Inc. Computers? Not so much. One of the biggest developments – and challenges – in technology has been the advent of machine learning. But even as we make major strides in the age of Big Data, applying machine learning to our data is something that few have effectively achieved. Creating models to predict customer response or to segment customer data into set categories are “predictable” use cases. It’s a start – taking data, discovering what it can tell you, and creating a model and use for it. But that’s not enough… If we want to deliver a real cost advantage for the enterprise with machine learning, there are larger, mission-critical issues to…


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