Collective, 4A’s Foundation Announce Bill Caspare Memorial Fund

Remembering someone special through a memorial fund pays it forward through a tribute. What’s “it”? Whatever expertise and kindness the person gave to the community. In this case, Bill Caspare gave much of his time to developing a budding online advertising industry. Caspare, both a founding member and strategic visionary, stood behind several successful digital ventures including db Ad Strategies, The Fifth Network, and Oggifinogi.  Collective CEO Joe Apprendi says Caspare named the company Oggifinogi with partner Michael Hyman. “Oggifinogi in Italian basically means ‘today we finish it’,” Apprendi says. “No matter what Collective brought to market, Bill had a seat at the table on the executive team.”  The fund created in memory of the former Collective senior executive and industry innovator with more than 15 years experience in new media…


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