Coca-Cola Amatil invests in data science

Coca-Cola Amatil is taking its first steps towards establishing a central data science capability, bringing in former CBA data scientist Siamak Tafavogh to design and build an internal centre of excellence. Six months in, Tafavogh is in the process of laying the foundations for the centre by evaluating new big data infrastructure and creating corporate data standards to support its operation. “CCA have a very good historical dataset – we collect lots of data from a variety of sources including manufacturing, trucks, fridges, and from customers,” Tafavogh told iTnews. “The main target challenge … is to be more proactive. [We] want to predict where the market wants to go and the trend of the market in the future.” CCA is currently evaluating its options for a big data platform to…


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