CMO’s top 10 martech stories for the week – 7 April

Salesforce buys MetaMind to avoid being ‘outflanked’ Salesforce’s automation efforts got a big boost this week with news that it has acquired AI startup, MetaMind. The purchase will see Salesforce integrate MetaMind’s technology into its own services for new marketing-automation and personalisation capabilities, according to MetaMind founder, Richard Socher. “We’ll extend Salesforce’s data science capabilities by embedding deep learning within the Salesforce platform,” he wrote in a blog post. The deal also sees Socher become chief scientist at Salesforce. MetaMind’s products will be discontinued on 4 May for users of its free versions, and on 4 June for paid users. The company plans to continue its AI research, however, and will still pursue candidates for its open positions Salesforce confirmed the deal but declined to provide further details. MetaMind’s technology…


Link to Full Article: CMO’s top 10 martech stories for the week – 7 April