CMO’s top 10 martech stories for the week – 22 September

Salesforce announces Einstein Salesforce has officially unveiled Einstein, a set of artificial intelligence (AI) capabilities it says will help users of its platform serve their customers better. Billing the technology as “AI for everyone”, Salesforce is putting Einstein’s capabilities into all its clouds, bringing machine learning, deep learning, predictive analytics, and natural language processing into each piece of its customer relationship management platform. In Salesforce’s Sales Cloud, for instance, machine learning will power predictive lead scoring, a new tool that can analyse all data related to leads — including standard and custom fields, activity data from sales reps, and behavioural activity from prospects — to generate a predictive score for each lead. The models will continuously improve over time by learning from signals like lead source, industry, job title, Web…


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