Civis Analytics Launches the Civis Media Optimizer to Bring the Precision of Digital to TV Advertising

CHICAGO, Oct. 6, 2015 /PRNewswire/ — Civis Analytics, the data science technology company launched from the 2012 Obama Campaign, today announced Civis Media Optimizer, the first-of-its-kind ad planning software using data science to reinvent TV ad planning by bringing together the targeting precision seen in digital to the massive reach and scale of television.Even with the rise of digital, brands know TV is still the best way to build awareness and reach a large audience quickly. As a result, they’ll spend almost $79B this year on TV ads in the U.S. alone.1 Yet, the science of TV ad planning hasn’t really changed in decades – we’re in the era of ‘big data’, but TV ad planners are still forced to target imprecise demographic segments (’18-49 Women’, ‘Soccer Moms’, etc.) that…


Link to Full Article: Civis Analytics Launches the Civis Media Optimizer to Bring the Precision of Digital to TV Advertising