Cisco will use data science to counter OTT password sharing

OTT video service credential sharing – or password sharing – cost the media industry $500 million in direct revenues during 2015, according to research published by Parks Associates in July. Now Cisco is working on a solution that could put an end to this phenomenon, which impacts Pay TV operators (via their Pay Lite and TV Everywhere services) the same way it affects other OTT providers. The anti-sharing fix harnesses the kind of algorithmic data science that the credit card industry uses to identify fraud and was demonstrated at IBC recently. What Cisco showed in Amsterdam was a work-in-progress rather than a product you can deploy, although this concept is in tests. The solution will learn where authorized users would normally be (geographically), the times of day they use the…


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