CES Agency Preview: Isobar Strategist Chad Vavra On ‘Marketing To Machines’

CES Agency Preview: Isobar Strategist Chad Vavra On ‘Marketing To Machines’ As brands, tech companies, and agencies are among the 180,000 attendees descending on the massive CES gathering in Las Vegas, we’re checked in with Chad Vavra, director of Experience, Strategy & Design at Dentsu Aegis Network’s digital marketing agency Isobar to get a sense of what he and his clients are looking forward to over the next few days at the 50-year-old event. GeoMarketing: What are your expectations for this year’s CES versus past years? Chad Vavra: I expect that TVs will be bigger and brighter, cars will have more screens, fitness and technology will still be popular, and cell phones will still need cases. In other words, the things will still be things — but I also expect…


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