Cars Will Be the Talk of CES This Year

If it wasn’t obvious this year, 2016 should erase any doubts that CES has turned into a major auto show. Nearly a decade ago, Ford became the first automaker to have an executive give a keynote speech at the annual global technology event. Next week, as thousands descend on Las Vegas to attend CES, every major automaker as well as auto startups and other auto-related companies will be there. Two of the eight keynote presentations at the weeklong event will be by automakers, and nearly one quarter of the floor space at CES is dedicated to the industry. It has become the must-attend event to showcase the latest auto tech—and even unveil cars. This year, two keynote speakers—GM CEO Mary Barra and VW CEO Dr. Herbert Diess—will use the stage…


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