Capture Higher Ed releases new predictive engine for enrollment

Capture Higher Ed — a technology and marketing firm aimed at higher education recruiting — has released new technology that is a comprehensive predictive engine. Envision uses “big data” and algorithms to predict which students are most likely to enroll in a particular college or university. Envision’s predictions are made by combining thousands of data points that best fit the institution’s outcome. “We’re very confident in the engine’s accuracy and transparent about its results. In fact, we’ll go head-to-head with any model out there,” said Capture CEO Steve Huey in a news release. “We’re all about helping our partners make better decisions with their scarce resources on a day-to-day basis, and Envision will help them do that.” Early testing has indicated Envision predictions have 90 percent accuracy. According to the release,…


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