Can You Teach AI To Design? Wix Thinks So

There are myriad services that make designing a website very easy, like Squarespace, Adobe Portfolio, and Google’s Material Design Lite. But Wix, the website builder with 85 million users, wants to go one step further than its competitors—with an artificially intelligent design service based on carefully honed machine learning models. “How do you make something complex, like building a site, trivial for a user?” asks Nitzan Achsaf, the head of Wix Advanced Design Intelligence, or ADI. “When we talked to our users, we learned that the two main problems they faced are how to write great content and how to actually design a website so it looks beautiful.” The ADI technology works like a virtual graphic designer. Rather than offering cookie-cutter templates, it tailors the design through a series of…


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