Can The Perfect Algorithm Brew The Perfect Beer?

Companies like Google are using machine learning to train AI to do everything from giving us better search results, to actually suggesting the words we should text to our friends. But how might we bring some of this technology to our physical world—to the things we touch and taste? That was a question asked by the innovation and consulting firm 10x and machine learning specialists at Intelligent Layer, a London-based firm founded by an Oxford-trained machine learning specialist. As the two companies shared the same WeWork space where free beer flowed from the office kegs, they realized—likely over some impromptu happy hour—that they were already looking at the perfect product to hone via wave after wave of human feedback: beer. [embedded content] And so for the last 12 months, they’ve…


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