Can Artificial Intelligence Sell Shoes?

Shoes.com Searching for the right item in an online store can be a numbing experience, as a seemingly endless parade of product images crowd screen after screen. Now a footwear retailer believes it has a solution: Artificial intelligence. Shoes.com is teaming up with AI specialist Sentient Technologies Holdings Ltd. to offer a novel way to search for shoes on its Canadian domain www.shoeme.ca. (Its U.S. site will continue without AI for now.) Starting Tuesday, the site will offer an “visual filter” option in addition to the standard filtered search. The software will try to learn users’ preferences by examining their behavior. The AI-powered visual filter offers an array of images of shoes, inviting users to click on one that is most like what they are searching for. From there, the…


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