Can artificial intelligence save marketing?

Wes Finley, Senior Director of Marketing at Mariana, explains the benefits of adding AI to your marketing stack Content marketing is getting tougher The days when a Facebook post would reach 90 percent of a page’s audience have come and gone. In 2011, I was managing operations for Coca-Cola’s global Facebook page, which had just surpassed Starbucks to become the largest CPG brand page on Facebook. #HumbleBrag The page was shared among dozens of markets because Facebook did not yet support regional pages. And each post was geotargeted to reach the right audience. One fine August day, Facebook dropped the targeting from a post specific to our Brazilian audience. Within minutes I received several frantic calls and emails about incorrect targeting. I pulled up the page and saw the post…


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