Can Artificial Intelligence Finally End Email Overload?

If you have ever bought something from an online store, chances are the store’s used your email address with wanton disregard, bombarding you with email after email about its products and sales until you reach for the sweet oblivion of unsubscription. Stores and brands do this to keep customers engaged—but they don’t know how many emails are too many. Adobe previewed a tool today with the promise to help alleviate what they call “customer fatigue.” By using machine learning algorithms to crunch the numbers of how often emails are opened and clicked on, marketers can see whether customers are tired of getting their emails. The algorithms will allow Adobe to actually calculate how fatigued every customer might be, and only send a certain number of emails based on that score.…


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