Can Artificial Intelligence Enhance The Mass Customization In The Fashion Sector ?

Everybody wants to look beautiful. We all like to be well dressed and keep up with fashion trends, but most times this is not possible. We are constrained by time, money and the skill to put together trendy outfits. The problem gets compounded when we go shopping online. Every store has 1000’s of items in each category. Products in different – brands, colours, styles, and price points. This is all very confusing and it is hard to decide want to buy, so we pick up something, get it delivered, try it and return it unsatisfied. Fashion as a segment has the highest number of returns in e-commerce, almost 25-50%. On the flip side, every retailer is plagued by the question, “How many products per category should I carry?” AI can be…


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