Can Apple save Siri?

Siri does not play well with others. You can launch Spotify, but you can’t ask it to play a song. You can schedule an appointment, but you can’t call an Uber to get there. The voice assistant has spent the last five years locked away inside Apple’s ecosystem, unable to integrate with the 1.5 million apps in the App Store. At first it didn’t really matter. When Apple acquired Siri and released it in the iPhone 4S, it was the only game in town. The fact that you could just ask your phone a question and get back a useful answer or sassy joke was a wonder. But in the years since its splashy debut, Siri has gone from cutting-edge to a runner-up in the field it practically created. A…


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