Can a machine ever be sentient, and what does that mean for marketers?

Humans. Source Channel 4 AdNews is offering the first 100 new subscribers to the AdNews email newsletter a free copy of PHD’s book Sentience: The Coming AI Revolution and the Implications for Marketing. Read on. The UK drama Humans, which just finished airing on the ABC, explores a future where humans and machines live side by side. Where the latest gadget for the family is not an HD TV, or a virtual reality headset, it’s a synth. A humanoid robot that lives with the family, learns its likes and dislikes and does all the daily chores like making dinner, driving the car, and cleaning the kitchen. As the series progresses, it explores themes around artificial intelligence like the consciousness and emotions of machines and whether technology can ever be sentient. It…


Link to Full Article: Can a machine ever be sentient, and what does that mean for marketers?