Businesses want advanced analytics but have low confidence in their data

A new report from data quality management company Blazent and 451 Research shows a disconnect between businesses’ desire to pursue machine learning analytics and the quality of their data. The poll, of 200 C-level and senior IT leaders, reveals that despite the 67 percent of respondents that have a strong appetite for advanced analytics technologies, 60 percent have low confidence in their organization’s data quality management practices. The findings show the pace of adoption for more sophisticated algorithmic analysis is accelerating more quickly than originally anticipated, with 22 percent of respondents already having a program in place and 42 percent planning to implement one in the next 12 months. However, nearly 40 percent of companies are still relying on rudimentary manual data cleansing processes so they’ll struggle to capitalize on…


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