Businesses can no longer ignore social media sentiment analysis

In February 2015, Bridgewater Associates, a $165 billion hedge fund founded by billionaire investor Ray Dalio, contacted a number of artificial intelligence (AI) programmers. He offered them an opportunity to join David Ferrucci, who came to Bridgewater at the end of 2012 after leading the Semantic Analysis and Integration Department at IBM’s T.J. Watson’s Research Center for a number of years. Their job would be to create AI algorithms that made predictions based on historical data and statistical probabilities. Part of this task would be predicting and minimising political risk by analysing social media data through algorithms. Fast-forward a year and the investment seems to have paid off. Bloomberg notes that following the vote to leave the EU, Brevan Howard Asset Management – another firm which reportedly invested in artificial…


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