Boomtrain Makes Predictive As Simple As Drag & Drop

Boomtrain launched Monday a new user interface for its email personalization platform that leverages machine learning to predict the best content to engage with a consumer, such as a product, promotion code or visual. Boomtrain Editor adds an automated, real-time and predictive email personalization platform to Boomtrain’s line-up of supported marketing channels. Marketers can leverage Boomtrain’s predictive algorithms to drive engagement across email, mobile, or the web.   The technology, which learns with each use, reviews and predicts the best email content for each person, which can then be applied to a custom email template through a drag-and-drop feature.    The new interface doesn’t require IT support or pre-existing coding knowledge. Existing HTML email newsletters are also supported, and can be turned into a dynamic 1:1 email template. The machine…


Link to Full Article: Boomtrain Makes Predictive As Simple As Drag & Drop