Boomtrain Launches Simplified Editor For Emails Tuned By Machine Learning

Email personalization is common these days, especially where rules are set for which kinds of emails — or even which parts of an email — are sent to specific segments of users. Boomtrain specializes in going beyond rule-making, with machine learning-driven personalization for email and mobile notifications. Today, it is hoping to make the process easier for marketers with the launch of its Editor. CEO Nick Edwards told me that although this is essentially the same machine learning system as before, the Editor’s simplicity is the difference here. Previously, the company’s integration was designed for a developer to insert JavaScript into an email template, as in the company’s recently announced integration with Oracle’s Responsys marketing automation platform. Now, he said, a marketer only needs to upload a template and click…


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