Boomerang Grades Emails To Optimize Responses

An email add-on can now help email marketers craft messages that are maximized for engagement. Boomerang Respondable, released on Tuesday, is an AI-powered email development tool that helps marketers construct messages built for responses. Boomerang is an email extension available on both Gmail and Outlook, and provides a suite of email-based productivity tools including an email-based calendar assistant, Boomerang Calendar, and Inbox Pause, a product that halts incoming messages for a specified period of time. Its suite of products has given the company access to a database of information on which emails are responded to and which ones are saved for later. Geared with that information, as well as a variety of third-party and public data sets, Respondable provides Boomerang users with a real-time analysis of an email’s quality and…


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