Bonamy Finch launches data science offer

12 October 2015 | By Jane Bainbridge UK — Consumer insights and analytics company Bonamy Finch has created a data science unit to help clients gain insight from large volume data. The new team, which will be led by deputy managing director, Paul Carney, will help brands draw insights from both existing datasets, many of which may never have been previously used together, and new primary research. The company said that the new offering could apply across almost any market sector and could apply to data as diverse as transactional data and engagement on social media, to information on footfall and website traffic or sales performance. Leigh Morris (pictured), managing director of Bonamy Finch, said: “This is about working with companies to do more with the data they already have.…


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