BMW vs. Mercedes-Benz: Which Luxury Automaker Is Hitting the Gas on Driverless Tech?

Image source: BMW.Recently, BMW (NASDAQOTH:BAMXF) mentioned that it would introduce an autonomous car by 2021, called the iNext. The automaker hasn’t released much detail about the vehicle, but it will most likely resemble the similar-sounding Vision Next 100 concept vehicle, which the company showed off back in March.  At BMW’s annual shareholder meeting this month, the company’s CEO, Harald Krueger, said, “Our goal is already clearly defined — to be number one in autonomous driving.” But BMW will find plenty of driverless-car competition among its fellow luxury automakers, most specifically from Mercedes-Benz parent company Daimler (NASDAQOTH:DDAIY) (NASDAQOTH:DDAIF).  Daimler is currently a leader in driverless technology among automakers, and it’s likely Krueger’s mention of autonomous tech is an effort to reassure investors the German automaker isn’t falling behind one of its biggest rivals. But…


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