BMW plans for its future with intelligent, autonomous vehicles

It seems BMW is having a few concerns about getting left behind when it comes to the rising trend of all-electric vehicles and autonomous driving features. The German car manufacturer now has specific goals to strengthen its research and development team with engineers familiar with artificial intelligence and software development. The source of this motivation is no doubt a fear of increased competition from the likes of Apple, Tesla, Google, and other Silicon Valley newcomers with automotive aspirations. In an interview with Reuters at the Geneva Motor Show, BMW exec Klaus Froehlich explained that the company must work to protect its business model, or else risk losing out to “an internet player.” He even used a great analogy referencing Apple and the smartphone market: “Otherwise we will end up as…


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