Blueshift Secures Series A Funding to Enhance their Big Data Machine Learning Technologies

LUMA Capital Partners has announced an investment of $2 million in Blueshift in its Series A funding round. It is the first investment from LUMA, which is a newly-founded capital funding partner that focuses on exclusively on marketing technology innovations. Alongside the investment, Carey Lai, a General Partner at LUMA, has joined the board of Blueshift as an observing member. With his induction to the board, Lai brings his extensive experience in driving business growth for some of the most successful MarTech companies such as Gigya and Sprinklr. Lai said in a statement, “We are particularly excited by the groundbreaking work that Blueshift is doing in applying big data machine learning technologies to segment-of-one marketing. They are clearly the leader in what will be a very large category within the…


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