Bloom projects a digital picture of Leeds onto the British Library

Bloom Agency was involved in the opening of the Alan Turing Institute in London yesterday. The Leeds agency analysed 23m Tweets from 300k individuals over a month, to create a “data visualisation” of the city of Leeds. This was then projected onto the walls of the British Library, to showcase the UK as a world-leader in data science. Read more ITV uses Bloom’s Whisper to support second screen advertising Rather than just counting the Tweets or searching for keywords, they built models to show how communities behave and interact with one-another. The agency worked alongside academics form the Universities of Oxford and Strathclyde to develop new mathematic methods to see previously hidden data patterns. “This really does put Leeds on the map as a centre of excellence for data science,”…


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