Black Swan Data scores £6.2M to help companies make better use of consumer and public data

Data science and tech startup Black Swan Data, which has built a platform to let companies improve their business/marketing intelligence by mining and crunching both public and internal consumer data, has closed £6.2 million in Series B funding.The round sees Albion Ventures back the company, along with investors Blackstone and Mitsui. I’m told the new capital will be used to further accelerate Black Swan’s international growth and expansion of its product platform, ‘The Nest’. Founded in 2011 by Steve King and Hugo Amos, Black Swan describes its proposition as applying big data and predictive data science techniques to consumer marketing. It works with large consumer-focused brands such as PepsiCo, Vodafone, Samsung, Disney and Panasonic, to enable them to combine the data they already hold on customers with public data, through…


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