Bing Ads rejected 250 million ads last year in its efforts to keep users safe

After Microsoft shelved its display ads network, many have written off the company’s ability to continue Bing Ads as a viable alternative to Google’s monetized search advertisement platform. Despite Microsoft selling off its display ads division, the company believes Bing Ads continues to be an innovative and worthwhile investment for both marketers and consumers and usage numbers (in the US) are reflecting that notion. Beyond putting the right ads in front of the right people, the Bing Ads team is also concerned with steering consumers clear of “low quality or even dangerous” content. The reality of malicious adware infecting devices or pilfering user’s personal data and information has the Bing Ads team working around-the-clock to produce a safe and secure product for consumers and advertisers alike. –> ]]> At Bing Ads,…


Link to Full Article: Bing Ads rejected 250 million ads last year in its efforts to keep users safe