#BigDataProblems: What to Do When the Data Isn’t So Big

In this special guest feature, Shashi Upadhyay, CEO of Lattice Engines, focuses on how small, or sparse, data and present a unique challenge to marketers who are not yet equipped to accommodate this type of data. Shashi is responsible for advancing Lattice’s vision to deliver the power of prediction to sales and marketing organizations. His unique background as a Cornell data scientist, turned McKinsey partner, drove the founding of Lattice. Today Lattice has changed the lives of tens of thousands of sales and marketing professionals with award-winning technology that enables them to use advanced data science to be more successful at their jobs and their companies to drive more revenue. Shashi holds an undergraduate degree from the Indian Institute of Technology at Kanpur and a Ph.D. in Physics from Cornell…


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