Big data’s big disappointment: Why AI personalization is pathetic

Image: iStockphoto/elenabs Big data is the next big thing, but so far all it seems to do is deliver marginally better spam. And by “marginally better” I really mean “no different from the spam we got a decade ago.” Dilbert, not surprisingly, captures this phenomenon superbly well here. Commenting on this disconnect between the potential and reality of big data, former Facebook executive (and current co-founder at Hadoop vendor Cloudera) Jeff Hammerbacher said, “The best minds of my generation are thinking about how to make people click ads. That sucks.” SEE Are you being exploited by online marketers using “tricks for clicks”? (TechRepublic) What particularly “sucks” is that these “best minds” don’t seem to be very good at it. Despite hefty investments from tech industry titans, we don’t seem to…


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