Big Data vs. Privacy: Striking a Balance

Apple’s secretive nature is legendary. Though key part of its history, all the various projects would be highly compartmentalized and no one knew what other groups did. Employees working on different projects would refuse to sit together in the campus cafeteria for fear of being accused of sharing details on their projects. And this secretiveness extends to data collection from the iPhone. Apple, like Google, wants to improve on machine learning, particularly as it extends to Siri, but according to a recent report from Reuters, its strict control over data collected by the iPhone is hampering the ability of data scientists to get anything done. Machine learning experts who want unfettered access to data tend to shy away from jobs at Apple, former employees told Reuters. Apple’s data retention on…


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