Big Data MBA Textbook: Driving Business Strategies with Data Science

By William Schmarzo Article Rating: December 21, 2015 07:30 AM EST   Bill Schmarzo I never planned on writing a second book (“Big Data MBA:  Driving Business Strategies with Data Science”). Heck, I thought writing one book was enough to check this item off of my bucket list. But so much has changed since I wrote my first book that I felt compelled to continue to explore this once-in-a-lifetime opportunity for organizations to leverage data and analytics to transform their business models. And I’m not just talking the “make me more money” part of businesses. Big data can drive significant “improve the quality of life” value in areas such as education, poverty, parole rehabilitation, healthcare, safety, and crime reduction. My first book targeted the Information Technology (IT) audience. However, I…


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