Big data management platform Datorama raises M

There are two problems facing marketers today. First, there’s more data than ever before. Second, it’s changing quickly, with different types of data, including social mobile and video. It can be overwhelming and time consuming to get through. That’s where Datorama comes in. It’s a SaaS-based, big data management platform for advertisers and ad agencies, which uses machine learning and artificial intelligence to make it easier to upload data, and to categorize it. The company closed $32 million in Series C funding, it was announced on Monday. The round was led by Lightspeed Venture Partners. Marker LLC and Eric Schmidt’s Innovation Endeavors also participated in the round. Datorama had last raised funding almost two years ago exactly, when it closed a $15 million round. This lastest funding brings Datorama’s total raised to $50 million. Previous investors include…

Link to Full Article: Big data management platform Datorama raises M

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