Beyond the Basics: What’s Next in Predictive Analytics for Hotels?

We’ve taught analytics 101 through the last couple of blog posts, and now that you have passed that course, you are ready to take an advanced course in analytics;  Ok, not really, we won’t subject you to that, but it is the appropriate time for us to introduce some more forward looking concepts – particularly because as the volume of conversation around analytics increases, so does the volume of conversation around these very complex topics. As always, our goal is to help you understand these opportunities at enough of a level to participate in a conversation about how they support your strategic initiatives. The purpose of this blog is to cover three important “emerging” areas for the application of advanced analytics. Machine learning started as a branch of artificial intelligence, but…


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