Better Search? Google’s Been Ranking its Brains

Better Search? Google’s Been Ranking its Brains What makes Google search better than the competition? What could have possibly led it to become the top search engine and its name synonymous with search? Google has the most complex search algorithm of all search engines that uses over 200 major factors or signals to rank web pages. Compliance with those 200 signals is what makes SEO a science and knowledge of how to use them keeps thousands of webmasters at work and changes to these signals keeps them on their toes. Now Google’s search algorithm codenamed Hummingbird has several components to process those signals many SEO practitioners are familiar with, such as Panda, Penguin and PageRank. One of those components has been revealed to be a machine learning artificial intelligence that…


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