Bethesda Macy’s to test artificial intelligence shopper’s app

“Macy’s On Call” is a mobile web tool that lets customers interact with an artificial intelligence-powered platform via smartphones using the IBM Watson intelligent engagement platform. (Courtesy Macy’s Inc.) WASHINGTON — Can Watson help you shop? IBM’s artificial intelligence platform will try, as part of a pilot program at a handful of Macy’s stores across the country, including Macy’s at Westfield Montgomery Mall in Bethesda, Maryland. “Macy’s On Call” is a mobile web tool that lets customers interact with an artificial intelligence-powered platform via smartphones using the IBM Watson intelligent engagement platform. It means customers can simply ask the app where something is or what’s in stock. According to Macy’s, the system will evolve as it learns more about each store’s customers and the most frequently asked questions. It is available…


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